Château d'Avize 2012, the new jewel of champagne Leclerc Briant

"As we go from country to country, people remember and tell us about this or that which made an impression on them." No know-how specific to the vineyard, or work in the cellar, gastronomy or naturalness highlighted on the platform: this is a deliberate choice. "This doesn't mean that the wine dimension isn't important. On the contrary, it's essential. The link leads to our website, which provides more in-depth information. But we believe that Champagne dances with two feet. One is the symbol, the other is the Wine. Its richness compared to other appellations also rests largely on this symbolic part that we choose to embody on Instagram.
We don't position ourselves in relation to reality, but in a dreamlike way. We want it to be open and happy. Instagram lets you open windows to play. Even for us, there's a fun side."

Given the need to constantly adapt to recurring changes in advertising logic and algorithms "Energy, agility" and returns on investment are not necessarily clearly quantifiable, or trivial. Yet the Champagne house Taittinger tops every category in the Figaro Magazine rankings, proof of real public support. A great bonus. "At some point, it's important to see if we're understood."