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Buying Champagne: Techniques and Tips for Beginners and Connoisseurs

Buying Champagne, the sparkling wine produced exclusively in the Champagne region of France, is a quest for excellence that invites the discovery of varieties such as Pinot Noir, Chardonnay and Pinot Meunier. Its unique production involves two fermentations, the second of which in the bottle creates the carbon dioxide responsible for champagne's characteristic bubbles, ideally served between 7 and 12°C to preserve its subtle aromas. This guide provides an overview of the techniques and invaluable advice, whether you're a beginner or a connoisseur, for choosing and enjoying champagne, clarifying the complex process behind this prestigious beverage and the wealth of different varieties available.

History and origins of Champagne

The Champagne region, renowned for its indelible contribution to the history of winemaking, saw its first vineyards established as early as the Gallo-Roman era in the 1st century. These vineyards were initially cultivated on ecclesiastical estates, marking the beginning of an era of rigorous winemaking and refined cultural practices. Over the centuries, the region's strategic location on important trade routes reinforced its role in wine production, particularly with the decline of vineyards in the Paris region.

Innovations and Protection of the Appellation

In the 17th century, the introduction of the cork stopper and the use of thicker bottles enabled better conservation of the wines and favored the effervescence that characterizes champagne today. This period also saw the emergence of the aristocracy's preference for lightly sparkling wines, consolidating champagne's image as a luxury product. Between the 18th and 19th centuries, the region witnessed numerous innovations that gradually shaped champagne production, culminating in the modern méthode champenoise.

Heritage and Sustainable Development

Since the late 19th century, the people of Champagne have taken significant steps to protect their heritage and guarantee the exclusivity of the Champagne appellation, an effort that continues to bear fruit today. The sector also adopted sustainable development practices as early as 1982, affirming its commitment to the environment. In recognition of its historical and cultural importance, the Champagne region was designated a UNESCO World Heritage Site in 2015.

These historical elements are not just facts; they are testimony to the richness and continuing evolution of the Champagne region in the field of viticulture.

The Great Champagne Houses

The great Champagne houses, with their prestigious heritage and invaluable contribution to the champagne industry, stand out for their excellence and innovation. Among the most famous, Moët & Chandon, founded in 1743, stands as the largest house with 1,600 hectares of vineyards. It is renowned for the production of Cuvée Dom Pérignon, a symbol of luxury and refinement.

Veuve Clicquotestablished in 1772, is admired for its commitment to sustainable viticulture and is famous for its distinctive yellow label and the invention of rosé champagne. This house is operated by LVMH, which began selling champagne as early as 1735, and is renowned for its white and rosé champagnes.

Lanson, founded in 1760 and emblematic of Lanson BCC, adopts a unique method by avoiding malolactic fermentation, which preserves the freshness and acidity of its champagnes. It uses mainly Chardonnay and is famous for its Cuvée Comtes de Champagne.

Gossetcuvée Comtes de Champagne, the oldest Champagne house founded in 1584, and Bollinger, which has focused on Pinot Noir since its foundation in 1829, each have Grand Cru vineyards and are renowned for their traditional approach to winemaking.

Each house, with its unique history and distinctive methods, contributes to the richness and diversity of the Champagne world, offering connoisseurs an unrivalled palette of flavours and experiences.

The unique manufacturing process

The unique champagne-making process is a symphony of precision and meticulous attention, spanning several crucial stages to ensure the quality and finesse of each bottle. Here are the main steps involved in creating this exquisite beverage.

Champagne-making stages

  1. Hand-picked: The grapes, exclusively from the Chardonnay, Pinot Noir and Pinot Meunier varieties, are hand-picked to preserve their integrity.
  2. Pressing: This critical first step involves gently pressing the fresh grapes to extract the clear juice, known as must.
  3. First fermentation: The must is transformed into wine by the addition of yeast, in large numbered vats, where it undergoes alcoholic fermentation.
  4. Blending: Different vins clairs from different vintages, years and grape varieties are blended to create top-quality cuvées.
  5. Tirage and second fermentation: The blend is bottled with yeast and sugar for a second fermentation, the prise de mousse, which creates the characteristic bubbles.
  6. Ageing: Non-millésimé champagnes are aged for a minimum of 15 months, while millésimés are aged for a minimum of 36 months, allowing for more complex aromatic development.
  7. Remuage: Bottles are turned regularly to bring deposits to the neck.
  8. Disgorging: Yeast deposits are expelled by plunging the neck of the bottle into a solution at -27°C, forming an ice cube that captures the sediment.
  9. Dosage: After disgorging, liqueur de dosage is added to compensate for the volume of wine lost, thus adjusting the sweetness level of the final champagne.

Production methods for Champagne Rosé

Champagne Rosé can be produced by two distinct methods: rosé de saignée, where the skins of black grapes macerate with the must for a short period, or rosé d'assemblage, the more common technique of blending still red wine with champagne white wine.

This rigorous process ensures that each flute of champagne offers a rich and memorable taste experience, reflecting the commitment of Champagne winemakers to perpetuating a tradition of excellence.

The different types of Champagne and their characteristics

Champagne, with its varied nuances and styles, offers a palette of tastes that can vary greatly depending on the type, grape variety and dosage used. Here's an overview of the main types of champagne and their distinctive characteristics:

Main types of Champagne

  1. Blanc de Blancs: Made exclusively from white grapes, mainly Chardonnay. It is renowned for its finesse and elegance, offering mineral and saline notes thanks to the chalky soils of the Côte des Blancs.
  2. Blanc de Noirs: Made from black grapes, such as Pinot Noir and Pinot Meunier, this type of champagne is generally fuller-bodied and richer, ideal for accompanying red meats and strong cheeses.
  3. Rosé: This champagne can be produced by blending red and white wines or by maceration of black grape skins, giving it a color ranging from pale pink to deep red.

Dosage and grape variety

  1. Dosage: The sugar added during dosage determines the sweetness of the champagne, ranging from Brut Nature (very dry) to Doux (very sweet).
  2. Grape variety: The choice of grape variety directly influences the champagne's aromatic profile. Chardonnay brings freshness and acidity, Pinot Noir offers structure and red fruit notes, while Meunier adds roundness and yellow fruit aromas.

Vintage and non-vintage Champagne

  1. Non Millésimé: These champagnes are a blend of several years and represent the house style. They are perfect for all occasions and offer excellent value for money.
  2. Millésimé: Produced only in exceptional years, these champagnes show the unique characteristics of the year of harvest and are often destined for aging.

By understanding these various types and characteristics, champagne lovers can better appreciate the complexity and richness of this iconic sparkling wine.

How to serve and taste Champagne

To ensure an optimal experience when tasting champagne, it's essential to follow precise serving and sensory analysis steps. Here's a detailed guide to serving and enjoying champagne, focusing on temperature, glass type and tasting techniques.

Champagne preparation and service

  1. Cooling: Place champagne in the lower part of the refrigerator for at least 4 hours, or in a bucket filled with water and ice for 30 minutes.
  2. Ideal temperature: Serve young champagne between 8°C and 10°C, while mature champagne should be served between 10°C and 12°C to better appreciate its developed aromas.
  3. Opening and pouring: Hold the bottle by the base and pour slowly, filling the glass two-thirds full to avoid losing the precious bubbles.

Choice of glass

- Use a tulip-shaped glass, recommended for its effectiveness in preserving the development of bubbles and the expression of aromas. Verres Absolu 18.5cl and 30cl are particularly recommended for their elegant, functional design.

Champagne Sensory Analysis

  • Visual examination: Observe the color, which varies from pale yellow to deep golden depending on age, and the finesse and persistence of the bubbles, indicators of quality.
  • Olfactory analysis: Identify primary aromas, generally fruity or floral for young champagnes, and more complex notes such as wood, spices or dried fruit for mature champagnes.
  • Taste study: Evaluate mouthfeel, finish and length. Acidity should be balanced, neither too pronounced nor too low, contributing to the champagne's distinctive character.

By following these recommendations, every champagne lover can transform a simple tasting into a rich and memorable experience, revealing all the complexity and elegance of this prestigious wine.

Matching Champagne with food

The art of pairing champagne with food is a refined practice that magnifies both dishes and wines. Here's a step-by-step guide to choosing the ideal champagne for each dish.

Choice of Champagne for various dishes

  1. Champagne Brut Cuvée Tradition: Ideal with shellfish, poached fish, sushi or sautéed foie gras, perfect as an aperitif or starter.
  2. Champagne Blanc de Blancs : Pairs perfectly with iodized dishes such as oysters, seafood or sushi.
  3. Blanc de noir champagne: Pairs perfectly with roast poultry or game.
  4. Brut millésimé champagne: goes well with aged cheeses.
  5. Sec, demi-sec, or doux champagne: Perfect with sweet desserts.
  6. Champagne Rosé: Pairs well with red meats or fruit-based desserts.
  7. Brut Nature: With its low sugar content, it's ideal with low-sugar dishes.
  8. Extra Brut: Slightly sweeter than Brut Nature, it also goes well with less sweet foods.
  9. Brut: A versatile Champagne, suitable for all types of dish.
  10. Dry: Sweeter than Brut, it pairs well with rich or spicy dishes.
  11. Demi-Sec: A milder Champagne, ideal with very sweet desserts.
  12. Doux: The mildest of champagnes, perfect with extremely sweet desserts.

Champagne is also a popular gift for a variety of occasions, such as parties, weddings, anniversaries and milestones. By choosing the right champagne for the right dish, guests can enjoy a rewarding and memorable culinary experience.

Tips for choosing the right Champagne

When buying champagne, it's vital to understand the labels and know the producer. Labels must include mandatory information such as the appellation "Champagne", the name of the producer, the type of sugar (brut, extra-brut, etc.), and other essential details. Producer categories vary:

  • RM: Récoltant-manipulant (producer-harvesting)
  • RC: Récoltant-coopérateur (grower-cooperator)
  • NM: Négociant-manipulant (merchant)
  • CM: Handling cooperative
  • SR: Harvesting company
  • ND: Négociant distributeur
  • MA: Buyer's brand or secondary brand

Understanding the factors influencing prices

Champagne prices are influenced by several factors, including the cost of grapes, brand reputation and marketing efforts. Production costs include the price of grapes, labor and packaging, while marketing and branding costs can also play a significant role.

Choose according to taste preferences

Each type of champagne offers a unique taste experience, influenced by the grape variety used:

  • Chardonnay: Luxurious and extravagant
  • Pinot Noir: Strong, energetic and lively
  • Pinot Meunier: Round and flavorful

The quality of a good champagne can be identified by its fine bubbles, a good balance between acidity and sugar, and a fresh, delicate mouthfeel.

Where to buy Champagne

When it comes to buying champagne, independent wine boutiques such as Pépites en Champagne often offer cuvées from récoltants-manipulants at prices in line with estate prices. Internet sales can help you find these wines at prices lower than those on the estate.


At the end of this in-depth examination, it's clear that the art of buying and appreciating champagne is rooted in a rich and varied knowledge, encompassing the history, manufacture and tasting of this prestigious wine. The meticulous selection of each bottle, whether destined for an exceptional moment or to enhance a specific dish, is based on an understanding of the different cuvées, grape varieties and manufacturing processes that testify to champagne's singularity and excellence. This exploration not only revealed the subtleties hidden behind each glass of champagne, but also underlined the importance of choosing carefully to maximize the taste experience.

In the end, whether you're a beginner or an expert, discovering champagne is an incomparable sensory journey, punctuated by snapshots of terroirs, histories and innovations that together shape the identity of this exceptional beverage. The invitation to further curiosity and learning, to experiment with food and champagne pairings, and to engage in informed bottle selection is essential to enriching our appreciation. Above all, champagne culture teaches us to celebrate moments, big and small, with panache and a flute in hand, reminding us that every bubble carries with it a history, a heritage, and a promise of joy.


What type of champagne is recommended for a connoisseur?

For a connoisseur, consider an exceptional cuvée, a champagne de vigneron for those seeking authenticity, or a champagne blanc de blancs if finesse is preferred. It's crucial to consider the taste preferences of the champagne lover in question.

How much do you have to spend on quality champagne?

The cost of a bottle of champagne can vary widely, depending on factors such as brand, year of production and uniqueness. In general, the average price for a good-quality Brut Champagne is between 20 and 30 euros.

How do you identify top-quality champagne?

The main indicator of a champagne's quality is its bubbles. The fineness of the bubbles is an essential criterion: finer bubbles generally indicate better quality, as there are more of them for the same amount of carbon dioxide.

What are the tips for choosing the right champagne?

If you're looking for a round, gourmet champagne, opt for a Pinot Meunier-dominant champagne. For a powerful, well-structured champagne with character, choose a Pinot Noir. Finally, for a fresh, elegant and voluptuous champagne, a Chardonnay-dominant champagne is ideal.