Champagne Armand de Brignac

The champagne house Armand de Brignac, born from the meeting between the American rapper Jay Z and the house Cattier, is easily recognizable by its Ace of Spades. The Brut Gold cuvée, rated 96/100 by Fine Champagne magazine and voted best champagne in the world. The Bling Bling cuvée is a blend of 3 grape varieties and 3 years of production (2012, 2010, 2009). It is made from the most beautiful champagne glasses and is sought after by many celebrities.

Discover the cuvée of the Stars !

champagne armand de brignac jay-z

Today, Armand De Brignac can be tasted by Grande Champagne lovers in nearly 40 countries. This is a huge reward for a very high quality product, highlighting the best know-how and expertise. The international gastronomic press does not cease to praise unanimously the exceptional quality of these vintages. All the grapes used for Armand de Brignac come from terroirs classified Grand Cru and Premier Cru. They are selected from the most renowned terroirs of the Marne region, the historic birthplace of Champagne.

While many champagne producers have now adopted pneumatic membrane presses to accelerate their pressing, Amand De Brignac continues to use traditional Coquart presses. This type of press allows a soft, slow and qualitative pressing.

Each bottle is made only with the highest quality juice called "la Cuvée", produced in volumes lower than the authorized ones. The grapes used are carefully selected by hand before pressing. This is how we make Armand De Brignac a great cuvée today.

Only the best juices from each harvest are selected to produce more complex and refined Champagnes after aging. The brand's winemakers have created a unique signature cuvée that embodies quality and personality without compromise. Armand de Brignac represents the fusion of modern sensibility and great heritage.

Luxury goods giant LVMH has acquired a 50% stake in the Armand de Brignac champagne brand owned by famed American rapper and producer Jay-Z through his company Moet Hennessy. The deal includes Moët Hennessy's 50% stake in Armand de Brignac and the acquisition of Global Distribution, as described in a press release. Philippe Schaus, CEO of Moët Hennessy, said, "We are committed to reaching a deal on equal footing with Jay-Z and his family. I am proud to have the Arnault family on board," Jay-Z said. "To me, this is an obvious strategic alliance," he added, "We believe in the power of Moët Hennessy's global distribution network, the strength of its unparalleled product portfolio and the historical development of luxury goods." . The exceptional date brand will provide Armand de Brignac with the commercial power necessary for its development".

The brand is positioned as expensive. 360 € for the entry-level vintages, 550 € for the great wines, 400 € for the rosés, 800 € for the whites... no vintages match these prices. However, they are worth the amount that Jay-Z spent to acquire the brand. In fact, we are talking about 30 million euros. It's all in that oversized image. Every year, Armand de Brignac produces dozens of midas, a 30-liter bottle that sells for more than 190,000 euros. No wonder, under these circumstances, that the French billionaire Bernard Arnault, owner of LVMH, of which Moët & Chandon is a bridgehead in the world of wines and spirits, has taken a keen interest in the brand. Moreover, Armand de Brignac's entry-level wines cost twice as much as Moët & Chandon's great Dom Pérignon vintage.

Moët Hennessy, the holding company for the "Wines & Spirits" arm of the luxury group LVMH, has announced that it has acquired a 50% stake in the champagne brand Armand de Brignac and 50% by the famous American rapper and producer Jay-Z in 2022.