
Champagne Picard — Organic Winegrower for Four Generations, Montagne de Reims
Nestled in Berru, a village situated seven kilometres east of Reims, the Picard estate cultivates a vineyard spread across three complementary crus: Berru, Montbré and Avenay-Val-d’Or, the latter two classified as premiers crus. As a certified organic winegrower and producer, the estate crafts its champagnes from start to finish using grapes from its own vineyards alone — a harmony between terroir and bottle that has become rare in modern Champagne. The three iconic grape varieties — Chardonnay, Meunier and Pinot Noir — form a distinct range: single-vineyard blancs de blancs, extra-brut blanc de noirs, and a cuvée with no added sulphites. His ‘Coronation’, created for the coronation of King Charles III and supplied exclusively to Fortnum & Mason, illustrates the international recognition of an estate that has remained deeply artisanal.
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Picard wines — Single-vineyard, Organic, Premiers Crus
The Picard range showcases the diversity of the family’s three estates. Les Termes, an extra-brut blanc de noirs from Montbré premier cru (60% Meunier, 40% Pinot Noir), reveals a generous fruitiness that is ideal as an aperitif, with shellfish, line-caught sea bass or poultry with porcini mushrooms. Les Bénis, a blanc de blancs made without added sulphites, pairs beautifully with fine oysters or delicate white fish. Les Champs Renard 2013, a vintage single-vineyard blanc de blancs, is the perfect accompaniment to lobster or roast John Dory.
These champagnes are best served at between 8 and 10 °C in an open-rimmed tulip glass, which allows the aromas to develop without being stifled. The single-vineyard and vintage cuvées have an ageing potential of five to ten years, allowing the fine bubbles time to integrate fully with the wine.
Pépites en Champagne offers the Picard selection via express delivery in premium, carefully packaged boxes, throughout France and Europe.
Picard — Four Generations on the Slopes of Berru
In Berru, the Picard family continues a winemaking legacy passed down through four generations. The estate derives its uniqueness from a vineyard that is entirely family-owned, spread across three complementary crus: Berru, Montbré and Avenay-Val-d’Or. This complete control over the land, combined with organic farming certification, defines the philosophy of an independent winegrower and producer who refuses to buy any grapes and fully embraces the identity of his terroir.
In the cellar, the three Champagne grape varieties are vinified separately according to their plots, then blended to reveal the distinctive character of each cru. The absence of added sulphites in certain cuvées is testament to a rigorous winemaking process, underpinned by the intrinsic quality of the organic grapes harvested from carefully selected vines.

Your questions about Picard champagnes
How do Picard champagnes differ from those of a major champagne house?
Picard is an independent grower-producer: every bottle comes exclusively from the family’s certified organic vineyard, spread across three crus around Berru and Montbré Premier Cru. No grapes are bought in, and there is no blending of batches — offering complete traceability from vine to bottle, something the major wine merchants cannot provide.
What food and wine pairings go well with Picard champagnes?
Les Termes (blanc de noirs extra-brut) pairs well with shellfish, poultry with porcini mushrooms and line-caught sea bass. Les Bénis (blanc de blancs, sulphite-free) brings out the best in oysters and fine fish with delicate flesh. The vintage single-vineyard cuvées, which are more complex and carefully vinified, pair well with lobster, roast John Dory or white truffle risotto.
How should Picard champagne be served and stored?
Serve at between 8 and 10 °C in an open-rimmed tulip glass to allow the aromas to develop. Store the bottles lying flat in a cellar at 12–14 °C, away from light and vibrations. Single-vineyard and vintage wines benefit from being laid down for five to ten years to reveal their full aromatic depth.
Where can I buy Picard champagne online?
Discover the full Picard range at Pépites en Champagne — an artisan selection, expert advice, and express delivery throughout France and Europe.
Why is Picard’s Coronation cuvée so exceptional?
Created specifically for the coronation of King Charles III, the Coronation cuvée was supplied exclusively to Fortnum & Mason, the London-based royal grocer, in partnership with Clark Foyster Wines. This international accolade — overlooked by almost all online retailers — attests to the recognition of Picard’s expertise at the very highest level.
Are Picard champagnes really certified organic?
Yes, the estate is certified organic. The entire family vineyard — Berru, Montbré and Avenay-Val-d’Or — is cultivated without synthetic pesticides. This approach, consistent with our status as a ‘récoltant-manipulant’, guarantees high-quality grapes and a true expression of the Champagne terroirs, from vine to bottle.
About
Champagne Picard — the essentials
- House / owner
- Picard
- Location
- Berru (51420), Montagne de Reims
- Grape varieties
- Chardonnay, Meunier, Pinot Noir
- Distinctions
- Agriculture Biologique
- Cuvées
- Les Bénis, Les Termes, Les Champs Renard 2013, Coronation, Art de Vigne
