The most expensive bottle of champagne in the world: 2.5 million dollars!

The story of the champagne bottle sold for $2.5 million

We have to talk about it because everyone is talking about it. So it’s the most expensive bottle of champagne in the world! Two investors may have gone even further by paying $2.5 million for a bottle of champagne (again, a magnum!). But of course, it’s not just any bottle of champagne, as it contains NFTs – or non-fungible tokens – digital assets that can be bought and sold. Brothers Giovanni and Piero Bono purchased a $2.5 million magnum from Champagne Avenue Foch at a private auction, according to The Wall Street Journal. The limited-edition bottle was created by self-proclaimed champagne connoisseur and NFT merchant Shammi Shinh in collaboration with artist Mig, who is behind The Bored Ape Yacht Club and The Sneaky Vampire Syndicate NFT collections.

The bottle contains five NFTs, or non-fungible tokens, and the purchase includes a digital transfer of ownership. The images depict cartoon creatures including monkeys, bats and vampires. One of them is from the famous Bored Ape Yacht Club NFT series. In total, the five NFTs cost 26.22 ether at Champagne Avenue Foch, or around $28,000 at current exchange rates. The price per bottle is quoted in ether, but due to recent cryptocurrency volatility, buyers are being paid in US dollars. On that note, just for the record, non-fungible tokens, or NFTs, have grown from a relatively obscure blockchain technology to a market worth around $44 billion over the past year.

According to the Wall Street Journal, the brothers are Italian and their families are from the fashion industry. Giovanni has been an early cryptocurrency investor since 2014. He has spent the last six years working in tech start-ups, co-founding three companies. His current project, Quota, aims to digitise the housing rental market in Southern Europe. Piero has worked in the fashion industry and owns the eyewear brand Good’s.

Salesman Shammi Shinh specialises in high-end champagne bottles. A London businessman with an interest in champagne and biotechnology, and an avid NFT trader, he claims to have already set a record for the most expensive champagne sale ever: a ‘Platinum Label’ sold by Champagne Taste of Diamonds, featuring a 19-carat diamond, was priced at $1.9 million in 2013, according to a press release. A bottle owned by Mr Shinh was featured in the final scene of Warner Bros.’ “Justice League”, Discovery Inc.’s 2017 film starring Jesse Eisenberg as the supervillain Lex Luthor.

Among non-NFT, non-diamond-encrusted champagnes, the record price for a bottle at the London auction house Christie’s was £42,875, or around $51,000. Thiswas a bottle of the 1874 Bauerflower vintage that was auctioned last year.

Note that the Champagne is made from 2017 Premier Cru grapes, a blend of Pinot Noir, Meunier and Chardonnay from Champagne Allouchery-Deguerne in Chamery. For the record, and for champagne lovers, the original price of an Allouchery-Deguerne champagne was around 15 euros.