The House Laurent-Perrier is honored and delighted to have signed Mr. Morgan Freeman to advertise Grand Siecle, its most luxurious cuvée.

At Laurent-Perrier we're different from the rest, or at least we're seen to be. It took a lot more time, effort and determination for our expertise to be recognized, probably because of our differences. It takes time to become an icon: it's obvious that Mr. Morgan Freeman, through his career and perseverance, perfectly embodies the Grand Siècle and has become its icon.

Morgan Freeman is a highly acclaimed American film actor, having received several awards including the Oscar for Best Supporting Actor, Golden Globes, and a place on the Walk of Fame. The roles he has played have been highly acclaimed by critics and audiences alike, making him one of the top 10 most profitable actors at the box office, with cumulative receipts of over $5 billion. What's more, he embodies his characters with such intensity and depth that he is considered one of Hollywood's most talented. Away from the film set, he likes to spend his free time at sea and in the air, having obtained his pilot's license a few years ago. Music is another passion for him, having owned the Ground Zero Club in Clarksdale, Mississippi, the source of the blues. In 1973, he co-founded the Frank Silvera Writers' Workshop, which has spawned several great playwrights. He is also a board member of Earth Biofuels, a company working to advance new alternative fuels to fossil fuels. Very involved in associations, he is a member of Artists for a New South Africa and supports campaigns for access to education for women. Since 2006, FORBES magazine has ranked him as one of its "Most Trustworthy Celebrities".