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Latest posts
Wine and Food Pairing: 10 Secrets to Enhancing Your Dishes with White Wine and Champagne
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Champagne vs Italian Wines : Two Worlds of Bubbles and Emotions to Discover Read more
In the world of wine, there are few comparisons as fascinating as that between champagne and Italian wines. On one...
The perfect glass for champagne: between aesthetics and sensory experience Read more
Champagne is more than just a sparkling wine, it's a symbol of elegance, celebration and refinement. Yet many people...
How to recognize a good champagne? The essential criteria Read more
Champagne is synonymous with celebration and excellence, but not all champagnes are created equal. Some are real...
Champagne: A Sparkling Treasure Appreciated in Switzerland Read more
Le champagne est une boisson synonyme de célébration et de raffinement. En Suisse, la culture du vin est très...
Popular posts
Assemblage de Champagne: Le Savoir-Faire Artisanal Explained
Champagne, an emblematic region of France, is famous for its vineyards and wine production, and has been declared a...
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Geographical location of Champagne
La zone de production de l’appellation d’origine contrôlée (AOC) Champagne, qui a été définie par une loi en 1927,...
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The Best Champagnes to Celebrate Christmas with Elegance and Festivity
Christmas is a magical time of year when we celebrate with family and friends. And what better way to celebrate than...
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How to uncork a bottle of champagne like a professional: complete guide
Uncorking a bottle of Champagne may seem intimidating, but with the right techniques, it becomes child's play. In...
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12 Champagne Bottle Sizes: Capacity Guide
From the quart bottle to the Melchizedec or Midas, the size of champagne bottles can vary from a few centiliters to...
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Why do drivers splash champagne on the podium?
The tradition goes back to the origins of F1. On July 2, 1950, the brand-new championship came to France for the sixth Grand Prix of the season. The Reims-Gueux circuit welcomed the pioneers of the discipline. At the end of a magnificent race, Juan Manuel Fangio wins ahead of Italy's Luigi Fagioli and Britain's Peter Whitehead. As seen in the podium photo, Juan Manuel Fangio celebrates his success with a bottle of champagne in hand.
An idea from Moët et Chandon
The idea was born in the minds of two cousins, motorsport enthusiasts and, incidentally, famous champagne producers: Paul Chandon Moët and Frédéric Chandon de Brailles. With the Grand Prix in Reims in mind, the pair took the initiative of offering a bottle of champagne to the winner of the race. A unanimously appreciated gesture and a stroke of marketing genius. The practice has since spread to other motor sports (endurance, rallying) and to all Grand Prix events. Moët et Chandon has been a great showcase for several decades. In 2017, Champagne Carbon became the Official Supplier of Formula 1 and offered Jeroboams on the podium for $3,000.
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And America became restless..
In the 1950s and up to the end of the 1960s, drivers, like good gentlemen drivers, politely enjoyed Champagne. But Dan Gurney, a talented and cheerful American driver, was to change the destiny of the famous bubbles forever. The American, winner of the 1967 24 Hours of Le Mans, decided to show off by shaking the bottle of champagne offered to the winners at the finish. The cork explodes. The effect and the shower are guaranteed.
A few departures from tradition
Since June 11 1967, champagne has almost invariably landed on drivers' suits and faces, rather than in their stomachs (with a few exceptions). There are exceptions, however. Under contract to a famous Canadian beer brand, Gilles Villeneuve sometimes swapped fine bubbles for hops on the podium. The late father of Jacques Villeneuve could be forgiven for this slight departure from tradition.
More recently, the opening up of the discipline to new countries has led to a number of "innovations". In Bahrain and Abu Dhabi, champagne on the podium is prohibited. Instead, drivers spray themselves with sparkling fruit juice. A small "perfumed" departure from tradition. After all, for the drivers, it doesn't matter what the bottle is, as long as they're intoxicated...with victory.
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