For Julie Cavil, the similarities between Champagne Krug and music are clear: "At the end of the harvest, we'll have 250/270 potential soloists to taste throughout the season. Sometimes we realize that in these Solistes, there are people who have the same perfume, tell the same stories, express the same emotions, so we bring them together and they'll play us the music of the year. It could be the brass band in the street, if it's 1990, or a string quartet, if it's 1998," she told me.
The Maison Krug presents the 170th edition of the Grande Cuvée Krug, with a cherry-black design and golden lines on the theme of music. Musical transcription of the 170th edition of the Grande Cuvée Krug, 195 wines from 12 different vintages, the youngest being 2014 and the oldest 1998. Composed of 51% Pinot Noir, 38% Chardonnay and 11% Miller, this new version is garnished with wines from the brand's extensive library, making up 45% of the final blend.
The Krug champagne brand has been interested in the interaction between hearing and taste for many years. Research by Oxford University has scientifically proven that background music alters the perception of aromas during champagne tasting. Thanks to a collaboration with IRCAM (Institut de Recherche et Coordination Acoustique - Musique), Krug combines its champagnes with music and tasting notes to better understand the interactions between hearing, smell and taste. After 18 months' work, the winemakers at Krug and the institute's researchers have developed sounds to illustrate the wines harvested from each plot, to create a veritable oenological score.
In this limited edition box, a QR code offers a unique online experience: 8 minutes of 8D audio for lovers of Krug to experience a multi-sensory tasting. Voices, voices and original compositions reflect the personalities of the wines selected from the parcels that make up this oenological champagne.