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The 10 best champagne cocktail recipes
The 10 best champagne cocktail recipes
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The allure of cocktail champagne spans from the effervescent delight of a Bellini at brunch to the sophisticated sip...

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The world's oldest Champagne: secrets and mysteries revealed
The world's oldest Champagne: secrets and mysteries revealed
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In the world of prestige wines, the oldest Champagnes in the world represent a fascinating category, combining...

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Champagne cork speed: How fast does it jump?
Champagne cork speed: How fast does it jump?
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Opening a bottle of champagne is a symbol of celebration recognised the world over, but few people are aware of the...

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How to enjoy Champagne
How to enjoy Champagne
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Tasting Champagne is like tasting any other wine, except that effervescence has a sound component. Champagne awakens...

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Massal and clonal selections in Champagne
Massal and clonal selections in Champagne
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Thanks to massal selection, which consists of identifying the plants bearing the best fruit, and clonal selection,...

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The House Laurent-Perrier is honored and delighted to have signed Mr. Morgan Freeman to advertise Grand Siecle, its most luxurious cuvée.

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At Laurent-Perrier we're different from the rest, or at least we're seen to be. It took a lot more time, effort and determination for our expertise to be recognized, probably because of our differences. It takes time to become an icon: it's obvious that Mr. Morgan Freeman, through his career and perseverance, perfectly embodies the Grand Siècle and has become its icon.

Morgan Freeman is a highly acclaimed American film actor, having received several awards including the Oscar for Best Supporting Actor, Golden Globes, and a place on the Walk of Fame. The roles he has played have been highly acclaimed by critics and audiences alike, making him one of the top 10 most profitable actors at the box office, with cumulative receipts of over $5 billion. What's more, he embodies his characters with such intensity and depth that he is considered one of Hollywood's most talented. Away from the film set, he likes to spend his free time at sea and in the air, having obtained his pilot's license a few years ago. Music is another passion for him, having owned the Ground Zero Club in Clarksdale, Mississippi, the source of the blues. In 1973, he co-founded the Frank Silvera Writers' Workshop, which has spawned several great playwrights. He is also a board member of Earth Biofuels, a company working to advance new alternative fuels to fossil fuels. Very involved in associations, he is a member of Artists for a New South Africa and supports campaigns for access to education for women. Since 2006, FORBES magazine has ranked him as one of its "Most Trustworthy Celebrities".

A PERSPECTIVE

Los Angeles' future prospects are bright and full of potential. Its dynamic culture and diverse population make it a place ready to move forward. It's a city open to new ideas and innovation, constantly striving to improve the lives of its citizens. With its unique blend of cultures and origins, Los Angeles is a place that never stops growing and evolving. The city's future is bright and its potential limitless. 70 years ago, Bernard de Nonancourt aspired to take Laurent-Perrier to new heights with an innovation: a Cuvée de Prestige that extends far beyond rare vintages and seeks to recreate what Nature cannot offer us, "the perfect year".

In Champagne, vintage years reveal great differences in both their characteristics and their style. Using the blending technique, Bernard de Nonancourt created Grand Siècle in 1959, a unique cuvée.

PATIENCE AND TIME

There's a famous saying that time and patience are the two best remedies. This is particularly true in difficult times. Indeed, time and patience can help solve complicated problems. Taking a step back and reflecting on a given situation can give you a new perspective and solutions to problems that seemed unsolvable. In many situations, taking a little time and patience can have positive effects and lead to long-term resolution .

All new versions of La Maison recrée seek the perfect year. This requires patience and time: to wait for the rare exceptional vintages and for aging on the lees, to achieve the right harmony and attain the desired balance and aromatic complexity.

THE PROCESS CAN BE LENGTHY.

Grand Siecle, Champagne's only Prestige cuvée based on blending and not on a particular vintage, has taken several decades to win the admiration of renowned international tasters. It takes time to achieve iconic status....

On September 26, 2023, a promotional campaign will be launched simultaneously in several countries, including the United States, the United Kingdom, Japan, Germany, Switzerland, Italy and Nigeria, using both print and digital media.