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Bruno Paillard Champagne

Founded in 1981 in Reims, Bruno Paillard is one of the few major Champagne houses to remain 100 per cent independent and family-owned. Since 2007, Alice Paillard, the founder’s daughter, has been at the helm — upholding a vision that stands in stark contrast to the volume-driven approach of large industrial groups. What sets Bruno Paillard apart is the Réserve Perpétuelle, established in 1985: a solera system replenished vintage after vintage – unique in Champagne at the time – which guarantees depth, consistency and complexity in every blend. Across 32 hectares of vineyards cultivated using sustainable viticulture — including 12 hectares of Grand Cru, more than 70 plots and 18 crus —Oger’s own vineyards in the Côte des Blancs are complemented by grapes from long-standing partner growers. The result: an energetic and profound style that is instantly recognisable.

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Bruno Paillard Champagne

The Bruno Paillard cuvées — Extra Brut, Blanc de Blancs and NPU

The Première Cuvée Extra Brut is the house’s signature wine: a multi-vintage blend enriched by the Réserve Perpétuelle, with notes of white fruit, chalk and light brioche. It pairs beautifully with oysters, pan-fried scallops or delicate fish in a light sauce. The Blanc de Blancs, a pure expression of the Côte des Blancs and the vineyardsof Oger, perfectly complements shellfish, sushi and fish tartares. The Rosé pairs beautifully with roast poultry or wild strawberries as an elegant dessert. The prestigious NPU (Nec Plus Ultra) and 72 Mois cuvées reach their peak when paired with mature cheeses, pan-fried foie gras or lobster. The Dosage Zéro delights even the most discerning palates, ideal as an aperitif or with wild oysters.

Served at between 8 and 10 °C in a tulip-shaped glass — a Burgundy glass for the grand cuvées — Bruno Paillard champagnes come into their own after 2 to 3 years of cellaring. Non-vintage cuvées can be cellared for 3 to 5 years in a cool, dark cellar; the NPU and the 72 Mois can be aged for 10 to 15 years, revealing ever-increasing complexity and depth.

Discover the full Bruno Paillard range at Pépites en Champagne — a premium artisan selection, expert advice and careful delivery throughout France and Europe.

Bruno Paillard — A family-run estate and an exceptional terroir in Reims

Bruno Paillard founded his house in 1981 in Reims, with the unique ambition of establishing a Champagne house entirely independent of any external capital. His daughter, Alice Paillard, took over the management in 2007, further refining the stylistic rigour and commitment to quality. The vineyard now covers 32 hectares, 12 of which are Grand Cru, spread across more than 70 plots in over 18 Champagne crus — comprising the house’s own vines in Oger in the Côte des Blancs, supplemented by grapes from long-standing partner growers.

The winemaking process rests on two inseparable pillars: exclusive first pressing — only the ‘cœur de cuvée’ (heart of the cuvée) is used in the blends, ensuring a clear and precise expression — and the Réserve Perpétuelle, established in 1985. This Champagne solera system, enriched vintage after vintage, serves as the house’s sensory archive and ensures stylistic consistency from one cuvée to the next.

Bruno Paillard Champagne

Your questions about Bruno Paillard champagnes

When and why did Bruno Paillard set up his champagne house?
Bruno Paillard founded his house in 1981 in Reims with the rare ambition of establishing an independent Champagne house, unconnected to any major group. His philosophy: precision blending, exclusive first pressing and a Perpetual Reserve to ensure consistency of style from one year to the next.
What food and wine pairings go well with Bruno Paillard champagnes?
The Première Cuvée Extra Brut is the perfect accompaniment to oysters, scallops and fine fish. The Blanc de Blancs pairs well with shellfish and sushi. The Rosé goes well with roast poultry or red berry desserts. The NPU and the 72 Mois are at their best with mature cheeses, foie gras or lobster.
How should Bruno Paillard champagne be served and stored?
Serve at between 8 and 10 °C in a tulip glass — or a Burgundy glass for the NPU or the 72 Mois — to allow their full aromatic complexity to unfold. Non-vintage wines can be kept for 3 to 5 years in a cool, dark cellar. The NPU and the 72 Mois can be aged for 10 to 15 years, revealing increasing depth.
Where can I buy Bruno Paillard champagne online?
Discover the full Bruno Paillard range at Pépites en Champagne — an artisanal selection, expert advice and express delivery throughout France and Europe.
Why choose Bruno Paillard rather than a major industrial wine merchant?
Unlike the giants backed by LVMH or Vranken, Bruno Paillard has remained a 100 per cent family-owned and independent estate since 1981. Every blend — the dosage, ageing and choice of crus — is decided without any pressure to meet volume targets. Two generations, a single vision: precision and quality above all else.
Which Bruno Paillard vintage should you choose for a particular occasion?
Whether as an aperitif or an elegant gift, the Première Cuvée Extra Brut is a sure-fire choice. The Blanc de Blancs appeals to those who appreciate minerality and precision. For a special occasion — a birthday, wedding or New Year’s Eve — opt for the NPU or the 72 Mois. The Dosage Zéro delights even the most discerning palates.

About

Champagne Bruno Paillard — the essentials

Founded in
1981
Founder
Bruno Paillard
Location
Reims, Côte des Blancs (Oger)
Vineyard
32 (including 12 grand cru wines)
Cuvées
Première Cuvée Extra-Brut

Bruno Paillard Champagne prices

At Pépites en Champagne, Bruno Paillard champagnes in stock range from €48.95 to €248.50 including VAT. Here is the price of each cuvée.

CuvéePrice incl. VAT
Bruno Paillard Première Cuvée€48.95
Bruno Paillard Dosage Zéro€63.95
Bruno Paillard Rosé Première Cuvée€67.00
Bruno Paillard Cuvée 72€68.00
Bruno Paillard Grand Cru Blanc de Blancs€78.95
Bruno Paillard Blanc de Noirs€79.90
Bruno Paillard Blanc de Blancs 2013€94.90
Bruno Paillard N.P.U. Nec Plus Ultra 2009€248.50
Bruno Paillard N.P.U. Nec Plus Ultra Rosé 2008Sold out

Further reading

Tasting a glass of Bruno Paillard Première Cuvée in a glass-walled room overlooking the vineyards of Reims, the bottle with its minimalist label resting on a concrete table
Bruno Paillard: Première Cuvée, Dosage Zéro, Blanc de Blancs Grand Cru or N.P.U. — which cuvée should you choose?
Bruno Paillard is the most recent of the leading Champagne houses to be established — in 1981 — and one of the most rigorous: first pressing only, a perpetual reserve since 1985, low dosages, and the disgorgement date printed on every bottle. Here is its range, from the Première Cuvée to the N.P.U., showing what’s in the glass and the prices from our cellar.
Grape harvest on the Montagne de Reims: hands holding a bunch of Pinot Noir grapes above a wicker basket, with a bottle of Piper-Heidsieck Essentiel Blanc de Noirs beside it
Blanc de Noirs Champagne: what it is, what it tastes like, and 16 cuvées ranging from €32 to €99 to try
A white champagne made exclusively from black grapes: this is the ‘blanc de noirs’, the opposite of the ‘blanc de blancs’ and, for a long time, the poor relation of Champagne. It has become the favourite cuvée amongst lovers of everyday champagnes. What it is, what it tastes like, what to pair it with, and sixteen cuvées from our cellar, ranging from a winemaker’s Meunier at €32 to a Pinot Noir from a single vineyard produced by the great houses.

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